LAKEWOOD, Ohio, August 8, 2014
Lakewood Radio Station WIXY1260Online is launching a companion stream on its sister station, WIXZ1360Online (via wixz1360online.com). WIXY1260Online will focus on all of the great music many remember from the golden era of our parent, WIXY 1260 AM, specifically the early 1950's through the mid 1970's (with some later music mixed in if requested during our live shows).
While WIXY's McKeesport, PA, sister WIXZ reflected the WIXY format and sound in its early years (WIXZ existed in a number of formats from when it ran from 1969 to 1998), WIXZ1360Online will focus on mainstream post-WIXY music (from the mid 1970's through today). WIXZ will benefit from the ability to utilize many of the WIXY jingles (as its parent did) since many of them sound the same phonetically, however, there will be many WIXZ specific jingles introduced as well.
WIXY1260Online is hopeful that the large variety of music, a more listener driven approach, a lower ‘cost to enjoyment’ ratio than competitor formats and many 'convenient' and progressive ways to listen across the globe will provide great enjoyment for listeners. Additionally, a variety of great music that intentionally leaves room for those who prefer the earlier music to the newer and vice-versa will benefit audiences across multiple generations. WIXY1260Online believes, “The Future of Radio is Now!”
From 1965 to 1976, WIXY 1260 AM was an incredible force in the Cleveland, Ohio, radio market, and has never been forgotten. Now, two WIXY fans from Cleveland have given WIXY 1260 new life...on the Internet (along with a great set of staff members, all of whom do this voluntarily). WIXY1260 Online has been active since October, 2011, and offers the same high-energy music and fast pace that made the original WIXY a legend in the annals of Top 40 Radio! We have programmed the top hits and local favorites that were played on WIXY, many available in stereo for the first time, and can be heard in high quality 24/7/365 at www.wixy1260online.com
 Cost to Enjoyment is defined as those items that inhibit listeners’ ability to fully enjoy their entertainment choice. Over the air radio suffers from excessive advertisement interruption and geographical limitations; satellite radio suffers from excessive subscription costs compounded by data costs when streaming over mobile devices. Other internet streaming formats generally charge subscription fees which are compounded by data costs when streaming service over mobile devices. Therefore, with greater listening options that cost nothing in addition to the costs already incurred for other internet or mobile device service,* WIXY1260Online and WIXZ1360Online are best positioned to provide the most listener enjoyment.
*(very low mobile data consumption when streaming in our AAC format away from wi-fi access; much lower than competitive streaming products)